An SEO Specialist is an inbound marketer who ensures that information from a product or service is displayed as visibly as possible within the results of a search engine on relevant searches by a specific target group.
An SEO Specialist analyzes on the one hand the search behavior of a target group and on the other hand the algorithm of the search engines in order to adjust the website data in a smart and structured way.
The goal of an SEO Specialist is to get as many high and striking positions in the SERP (Search Engine Results Page) as possible, which leads to more traffic and therefore more sales or other important business results.
The effect of the work can contribute to a huge positive impact for a company. For example, the difference in being found for important search terms between position 1 (page 1) and position 11 (page 2) can amount to millions of euros in turnover.
SEO Specialists are no longer only used to generate more relevant visitors, which should lead to more sales or leads. We are also seeing increasing demand from companies to deploy SEO specialists to recruit new staff.
Furthermore, the SEO Specialist focus is no longer only on the Google search engine. Over the years, the role has expanded to include search engine specialism for search engines such as YouTube, Amazon and Pinterest that are specially used to respond to the algorithms of these search engines. However, these roles are often called differently, such as; Amazon Specialist, YouTube Specialist, etc.
An SEO Specialist ensures that the information of a website is delivered to the search engines in a structured way and uses various factors to strengthen and strengthen the positions.
An SEO specialist leads this process by mainly working together with web developers and content creators such as copywriters and graphic designers.
The duties of an SEO Specialist:
SEO Specialists are often hired externally from external marketing agencies. However, because the number of online purchases and searches continues to increase in recent years, more and more companies are choosing to employ SEO Consultants or SEO Specialists internally or in-house.
Type of companies that hire SEOs:
SEO Specialists often work on the basis of a fixed and flexible number of working hours per month.
If you decide to hire an SEO specialist, you can choose from a Freelancer or an Agency.
Hourly rate Freelance SEO Specialist: +/- € 50-75 euros per hour excluding VAT.
Hourly rate SEO Specialist at a marketing agency: € 79-125 per hour excluding VAT.
What does an SEO Specialist earn?
Of course, a salary depends on multiple indicators such as age, experience and location. However, if we assume a mid-thirties, experienced SEO consultant working in the Randstad, then you should take into account a gross monthly salary of € 3,500 - € 4,500.
The SEO industry is known for the many unqualified freelancers and companies that pretend to have a lot of knowledge about SEO, but in practice this turns out to be very disappointing. As a result, companies lose many working hours and valuable positions, which can add up to enormous amounts of expenses.
That is why you read a number of tips to qualify an SEO Specialist before you hire or hire this person or company and once you employ it;
Tips before hiring or hiring an SEO Specialist:
Tips for assessing an SEO Specialist - once employed: