How we brought more flexibility and speed for Marketers with Elementor.

12Build is a quotation platform aimed at construction specialists in Europe. They match (permanent) construction partners on track record and expertise and thus optimize the quotation process.

Erik Lindeman

by Erik Lindeman

Published: September 21, 2021
Last modified: December 13, 2021

Despite the fact that 12Build itself has a team of experienced and talented in-house developers, the priority was to further develop their Web application instead of working on their direct marketing channel; the commercial website ( Also in terms of efficiency, there was still a lot of catching up to do. There was no CMS system behind the website to publish new content. Everything was delivered hard-coded. As a result, 12Build’s Marketing team was inhibited from posting new content in the form of landing pages and blog articles, for example, which allowed growth to stagnate.

The search for solutions

The marketing manager of 12Build is researching a possible solution to problems himself to end up with Elementor. Elementor is a page builder for WordPress that enables marketers to build beautiful pages themselves in an easy way.After it was decided to have the website built in Elementor, 12Build was looking for an Elementor specialist and they came across our website via Google search.

The solutions

After an inventory meeting, the needs were mapped out:The website had to be built in Elementor based on WordPress and because the website had to be multilingual, needed a lot of dynamic content, the assignment was placed with Marketing to build this project. In addition, the marketers ultimately wanted to have the control and knowledge in-house to further develop the website and we were commissioned to provide several Elementor training courses so that they could build web pages themselves in the future using this beautiful tool.In addition, we were asked to come up with a solution to shoot the Leads directly into their CRM system via the website. We solved this by creating an integration between Gravity Forms and Pipedrive CRM.Now that the website is live, the pressure on their in-house developers has fallen to zero and the marketers are able to realize further growth via the website.

Tools we used during this project:

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