SVZ Advocaten in Haarlem consists of a team of young, passionate lawyers who started a new law firm in the center of the city of Haarlem in 2020. A bold step because Haarlem is known as a "law city" with an enormous offer and competition within the areas of law in which they specialize.
Initially, the goal that SVZ Advocaten set for us was simply to realize work via the website by generating sufficient leads.
Our SEO specialists drew up an extensive SEO strategy so that the website had to become a profitable channel within a realistic period.
Naturally, we set the bar higher than just establishing a profitable channel: We wanted to obtain all possible SERP positions for SVZ Advocaten in and around Haarlem. In other words: to become the "go-to" club when someone in and around Haarlem would search for a lawyer.
Our SEO team started with data research including keyword research and extensive competition analysis.
We checked two types of Local SEO competitors extensively:
As a result of this competitive analysis, this resulted in a concrete action plan reinforced with clear KPIs;
After more than a year, the results are something to be proud of. We don't share numbers, but we like to let the graphs speak for themselves.
Source: Google Analytics - Organic Traffic;
We wave to the direct competitors;